Harvard graduate turned Bud Light executive Alissa Heinerscheid has taken “a leave of absence” amid nationwide boycotts against the beer brand.
She is being replaced by Budweiser global marketing vice president Todd Allen.
Heinerscheid, who served as Vice President of Marketing, went viral after trashing the company’s customer base and claiming past marketing efforts are “out of touch” and “fratty.”
Alissa Heinerscheid, the disgraced VP of Marketing for Bud Light is officially "on leave" as Budweiser Global Marketing VP Todd Allen takes over to clean up her PR mess… specifically her decision to feature Dylan Mulvaney as an influencer/spokesperson pic.twitter.com/4NmccodwVH
— The Biz Doc (@TomEllsworth) April 22, 2023
In a drastic change, Bud Light partnered with controversial transgender activist Dylan Mulvaney, who regularly advances gender propaganda on Americans.
Bud Light produced beer cans featuring Mulvaney’s face to celebrate “365 days of girlhood,” which marks Mulvaney’s gender transition from male to female.
As the controversy unfolds and many Americans boycott Bud Light products, photos have surfaced of Heinerscheid on social media appearing to partake in the same behavior she criticized, according to The Daily Caller:
During a Harvard social club event, photos surfaced of Heinerscheid ironically acting “fratty,” drinking with others, and holding condoms up to their mouths. The Harvard Crimson describes the club as a “haven of inebriated ditzes.”
In late March, Heinerscheid said, “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.’”
The owner of Brewhouse, Alex Kesaris, told Fox that “80% of Bud Light drinkers ordered something else this week.”
In Texas, Bud Light sponsors a weekly dart league that draws more than 100 players and finishes three kegs of Bud Light on a weekly basis. This week, the bar sold four bottles.
A report from “Beer Business Daily” found that Anheuser-Busch (AB) distributors placed fewer orders of Bud Light this past week.
Bud Light has done more to stop drinking in a week than AA has done since 1935. pic.twitter.com/iI44ttB8uK
— CJ Pearson (@thecjpearson) April 12, 2023
On March 31, Anheuser Busch had a $132.38 billion market cap
As of today, it’s now $128.4 billion
You know what that means?
The Woke Bud Light campaign has already shaved off nearly **$4 BILLION** in company value
Don’t let Dems lie to you – Conservative Boycotts WORK pic.twitter.com/xLGbs6F1MV
— DC_Draino (@DC_Draino) April 10, 2023
The popular beer magazine wrote, “We reached out to a handful of A-B distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas.”
“It appears likely Bud Light took a volume hit in some markets over the holiday weekend,” the report added.
“Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen,” the publication said.
— Ryan Fournier (@RyanAFournier) April 12, 2023