According to recent reports, Bud Light has just lost its title as the number-one beer in America.\u00a0 The brewing company lost the long-held status to Modelo, which had been closing the gap on Bud Light ever since the disaster from the Dylan Mulvaney marketing collaboration started.<\/p>\n
A U.S.-based distributor of Model recently\u00a0said<\/a>\u00a0it has finally outsold Bud Light in recent weeks.\u00a0 Store sales of Modelo Especial reached $333 million in the four weeks ending May 28.\u00a0 This represents a 15.6 percent rise compared to the same period in the prior year.\u00a0 Bud Light\u2019s sales during the same time frame were $297 million, a nearly 23 percent decline year-over-year.<\/p>\n The writing has been on the wall that Modelo would overtake Bud Light in sales for a while.\u00a0 Industry experts have predicted this ever since it became clear the boycott of Bud Light had serious momentum.\u00a0 CEO of Bump Williams Consulting, Bump Williams, has predicted this would happen for weeks.\u00a0 The consultant\u00a0said<\/a><\/p>\n , \u201cWhile Bud Light loses week after week, Modelo Especial gains week after week and now Modelo outsells Bud Light on a national basis across all trade channels combined.<\/em>\u201d He added,\u00a0\u201cIf this continues, Modelo will surpass Bud Light for the year.<\/em>\u201d<\/p>\n The boycott of Bud Light and other Anheuser-Busch products has raged on for seven weeks, with sales declines progressively worsening each successive week.\u00a0 Furthermore, The American Tribune\u2019s most recent\u00a0reporting<\/a>\u00a0shows that Bud Light\u2019s parent company Anheuser-Busch has shed roughly $27 billion in market value as its stock has tanked in light of the fallout.<\/p>\n Alissa Heinerscheid is the former vice president of marketing at Bud Light, who allowed the Dylan Mulvaney Disaster to unfold under her leadership.\u00a0 She\u00a0took<\/a>\u00a0the job at Bud Light after graduating from the elite and prestigious Wharton School of Business, considered one of the best business schools in the world.\u00a0 Heinerscheid bragged about being a female executive at Bud Light, a typically male-dominated environment.<\/p>\n