{"id":2897,"date":"2023-06-10T00:46:07","date_gmt":"2023-06-10T00:46:07","guid":{"rendered":"https:\/\/dailynewsintime.net\/?p=2897"},"modified":"2023-06-10T00:46:07","modified_gmt":"2023-06-10T00:46:07","slug":"ford-joins-woke-advertising-seeks-to-redefine-tough-with-very-gay-raptor","status":"publish","type":"post","link":"https:\/\/dailynewsintime.net\/index.php\/2023\/06\/10\/ford-joins-woke-advertising-seeks-to-redefine-tough-with-very-gay-raptor\/","title":{"rendered":"Ford Joins Woke Advertising, Seeks to Redefine \u201cTough\u201d With \u201cVery Gay Raptor\u201d"},"content":{"rendered":"<p>A Ford advertisement has resurfaced on social media featuring what Ford calls the \u201cVery Gay Raptor\u201d which seeks to redefine \u201ctough\u201d.\u00a0 Conservative commentator Caroline Wilder tweeted a video of the Ford advertisement from 2022, which now seems to be getting renewed attention amid the Bud Light boycott.<\/p>\n<p>The advertisement features two Ford Raptors racing through rough, off-road terrain covered in mud.\u00a0 The two trucks then pass through water which washes off the mud revealing their paint jobs.\u00a0 One of the trucks features a massive rainbow that covers the hood and extends down the side of the vehicle.\u00a0 Watch the video below.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Pride knows no bounds <a href=\"https:\/\/twitter.com\/Ford?ref_src=twsrc%5Etfw\">@Ford<\/a> <a href=\"https:\/\/t.co\/f3EZA9mgZJ\">pic.twitter.com\/f3EZA9mgZJ<\/a><\/p>\n<p>&mdash; Caroline (@carolinecwilder) <a href=\"https:\/\/twitter.com\/carolinecwilder\/status\/1658883217082941443?ref_src=twsrc%5Etfw\">May 17, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Twitter users voiced their disda in for the \u201cVery Gay Raptor\u201d in the comments of Caroline\u2019s tweet.\u00a0 One user said,\u00a0<em>\u201cI will be dumping my ford stock today.\u201d<\/em><\/p>\n<p>Another said,<em>\u00a0\u201cBud Light \/ AB: We\u2019re going to put a transgender on our cans, alienate our user base, and lose 25% revenue in less than a month! Ford: Hold my beer.\u201d\u00a0\u00a0<\/em><\/p>\n<p>One person expressed how out of touch these marketing executives are with average America, stating,\u00a0<em>\u201cShowing wokeness is nothing more than a company\u2019s executives accidentally revealing that they are completely surrounded by luxurious society. They don\u2019t think they are flipping off half of the country because they only know progressives and think that\u2019s what all Americans value.\u201d<\/em><\/p>\n<p>Another user comically added, \u201cInteresting Fact: During the race, the red truck misgendered the other vehicle, which identifies as a Lamborghini, by calling it a \u201ctruck\u201d which it then halted the race and sobbed uncontrollably for the next few hours, which explains why the final scene was in the evening.\u201d<\/p>\n<p>Ford Media released an\u00a0<a href=\"https:\/\/media.ford.com\/content\/fordmedia\/feu\/en\/news\/2022\/06\/21\/ford_s-very-gay-raptor-set-to-redefine-tough-at-goodwood.html\" target=\"_blank\" rel=\"noreferrer noopener\">statement<\/a>\u00a0in June 2022 titled\u00a0<em>\u201cFORD\u2019S \u2018VERY GAY RAPTOR\u2019 SET TO REDEFINE \u2018TOUGH\u2019 AT GOODWOOD\u201d\u00a0<\/em>that reads:<\/p>\n<blockquote class=\"wp-block-quote\"><p><em>Ford will continue demonstrating its allyship with the LGBTQ+ community at the Goodwood Festival of Speed this week, bringing \u201cVery Gay Raptor\u201d and\u00a0the Next-Gen Ranger Raptor\u00a0along for the ride.<\/em><\/p>\n<p><em>The appearance of \u201cVery Gay Raptor\u201d at the event near Chichester, UK, will be used to further initiate important discussions and aimed at driving out discrimination in the automotive industry, and beyond. As part of this, Ford will be presenting live sessions of its new\u00a0\u201cTough Talks\u201d\u00a0series at Goodwood from the truck bed of \u201cVery Gay Raptor\u201d, hosted by Welsh rugby legend Gareth Thomas, the first openly-gay rugby union player.<\/em><\/p>\n<p><em>The sessions will explore how the automotive industry can foster a culture of inclusion and allyship for the LGBTQ+ community, covering a range of topics and featuring guests such as racing driver Abbie Eaton, comedian Catherine Bohart, and Lord March \u2013 the son of the Duke of Richmond, who founded the Goodwood Festival of Speed and Goodwood Revival.<\/em><\/p>\n<p><em>Created in 2021, \u201cVery Gay Raptor\u201d\u00a0was born in response to a negative comment on social media, with Ford rendering its most badass nameplate in sparkling gold adorned with rainbow graphics. The positive response online was so overwhelming the manufacturer decided to make it real, and has been using it as a tool to help drive out discrimination ever since.<\/em><\/p>\n<p><em>In a\u00a0video teasing the appearance of \u201cVery Gay Raptor\u201d and Next-Gen Ranger Raptor at the event, both vehicles speed through off-road trails covered in mud \u2013 at times taking different paths, facing off, yet displaying their equally impressive and tough abilities, regardless of their differing identities.<\/em><\/p><\/blockquote>\n<p>Note:\u00a0 \u00a0Featured image is screen grab from embedded video.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Ford advertisement has resurfaced on social media featuring what Ford calls the \u201cVery Gay Raptor\u201d which seeks to redefine \u201ctough\u201d.\u00a0 Conservative commentator Caroline Wilder tweeted a video of the Ford advertisement from 2022, which now seems to be getting renewed attention amid the Bud Light boycott. The advertisement features two Ford Raptors racing through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-2897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-news"},"_links":{"self":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/2897"}],"collection":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/comments?post=2897"}],"version-history":[{"count":1,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/2897\/revisions"}],"predecessor-version":[{"id":2899,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/2897\/revisions\/2899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/media\/2898"}],"wp:attachment":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/media?parent=2897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/categories?post=2897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/tags?post=2897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}