The newest data on Bud Light confirms that the boycott of the beer is continuing at an aggressive pace when comparing sales figures to the same time last year.\u00a0 The boycott is now in its third month since the controversy unfolded in early April when Bud Light partnered with transgender influencer Dylan Mulvaney.<\/p>\n
The sales\u00a0data<\/a>\u00a0for the week ending June 3 shows Bud Light sales declined approximately 24.4 percent compared to the same time frame in 2022.\u00a0 Furthermore, the four-week period ending June 3 saw sales tank roughly 24.6 percent compared to last year.\u00a0 The week-over-week decline in Bud Light sales has been consistently north of 20 percent, and as we begin the third month of the boycott, there is little sign of Bud Light recovering.<\/p>\n Year-to-date, Bud Light sales are\u00a0down<\/a>\u00a09.5 percent, while the boycott has also impacted other Anheuser-Busch brands.\u00a0 For example, Budweiser has seen a decline in sales of 7.8 percent in the week ending June 3 and a 9.2 percent drop in the four weeks ending June 3.\u00a0 Notably, competitors of Bud Light are gaining market share that Anheuser-Busch products are actively losing from the boycott.<\/p>\n Modelo Especial sales have shot up 8.5 percent year-to-date and have seen a 12.2 percent increase in the week ending June 3.\u00a0 Modelo also saw a 10.2 percent increase in the four weeks ending June 3.\u00a0 Moreover, Coors Light and Miller Lite collectively saw increased sales of 21 percent in the week ending June 3 and 24.4 percent in the four weeks ending June 3.<\/p>\n Modelo Especial recently\u00a0made<\/a>\u00a0headlines by dethroning Bud Light of its status as the best-selling beer in America.\u00a0 In the week ending May 28, reports indicate that Modelo outsold Bud Light by approximately $40 million.\u00a0 Furthermore, Modelo Especial saw in-store sales increase by 15.6 percent compared to last year, equating to $333 million in sales for the four weeks.\u00a0 Bud Light sales tanked by 22.8 percent in the same time frame, resting at $297 million.<\/p>\n