{"id":3289,"date":"2023-07-16T20:17:55","date_gmt":"2023-07-16T20:17:55","guid":{"rendered":"https:\/\/dailynewsintime.net\/?p=3289"},"modified":"2023-07-16T20:17:55","modified_gmt":"2023-07-16T20:17:55","slug":"dove-soap-changes-its-label-removes-offensive-word","status":"publish","type":"post","link":"https:\/\/dailynewsintime.net\/index.php\/2023\/07\/16\/dove-soap-changes-its-label-removes-offensive-word\/","title":{"rendered":"Dove Soap Changes Its Label, Removes \u201cOffensive\u201d Word"},"content":{"rendered":"

Unilever, the master brand for Dove soap, wants more people to buy their products. Now, the UK-based company has announced that they will be changing their Dove packaging claims to remove the word \u201cnormal\u201d as it could be misconstrued as excluding some people. This change, which is the latest in the \u201cwoke\u201d campaign to make marketing language more inclusive for all customers, was met with pushback from social media users who were outraged that Unilever found the word \u201cnormal\u201d to be offensive.<\/p>\n

Unilever is a large brand that includes smaller brands like Dove, Lifebuoy, Vaseline, and Sunsilk in its portfolio. The company\u2019s decision to ditch the word \u201cnormal\u201d for Dove products came after they received the results of a 10,000 person study. The study found that the majority of respondents \u2013 fifty-six percent \u2013 felt excluded by the beauty and personal care industry. Younger customers \u2013 ages eighteen to thirty-five \u2013 were turned off by the word at a rate of 80 percent. In response, Unilever ordered Dove to remove the word \u201cnormal\u201d from their packaging.<\/p>\n

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For years, Unilever has used the word \u201cnormal\u201d to describe hair texture and skin type. However, the word only applies to customers who are white. By March of next year, the company hopes to replace the word \u201cnormal\u201d with more descriptive terms like \u201cgrey hair\u201d for their lines of shampoos and \u201cmoisture replenish\u201d for their skin creams.<\/p>\n

While many social media users have praised the company\u2019s effort to include more people, critics abound and are not shy about voicing their opinions on the change.<\/p>\n

\u201cNow @Unilever has gone woke. You won\u2019t be able to buy shampoo for \u2018normal\u2019 hair anymore. Apparently, it\u2019s offensive. Wouldn\u2019t it be great if these companies reflected the views of normal people who haven\u2019t been conned by this PC wokeness? Time to avoid @Dove @Sunsilk,\u201d wrote one critic.<\/p>\n

Another person thought that the change was positive.<\/p>\n

\u201cThe fact that everyone is so triggered by this is pathetic. This is very necessary. Unlike different shade band-aids, classifying hair and skin types is very much needed. Black and white people can\u2019t use the same hair or skin products.\u201d<\/p>\n

\"\"<\/figure>\n

\u201cUnilever dropping the word \u2018normal\u2019 in reference to hair\/ skin types because people feel excluded from it. Well, yes, I\u2019ve got super dry skin and hair, and this is outside the norm for healthy skin\/ hair, but feeling excluded? Nah. Can\u2019t wait to hear the new word, though.\u201d<\/p>\n

Unilever\u2019s new Positive Beauty strategy will be more inclusive of all people. Sunny Jain, President Beauty & Personal Care, said: \u201cWith one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people\u2019s lives. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty.<\/p>\n

\u201cWe know that removing \u2018normal\u2019 from our products and packaging will not fix the problem alone, but it is an important step forward. It\u2019s just one of a number of actions we are taking as part of our Positive Beauty vision, which aims not only to do less harm but more good for both people and the planet.<\/p>\n

\u201cWith more consumers than ever rewarding brands which take action on the social and environmental issues they care about, we believe that Positive Beauty will make us a stronger and more successful business.\u201d<\/p>\n

Do you agree with the change?<\/p>\n","protected":false},"excerpt":{"rendered":"

Unilever, the master brand for Dove soap, wants more people to buy their products. Now, the UK-based company has announced that they will be changing their Dove packaging claims to remove the word \u201cnormal\u201d as it could be misconstrued as excluding some people. This change, which is the latest in the \u201cwoke\u201d campaign to make […]<\/p>\n","protected":false},"author":1,"featured_media":3290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-3289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-news"},"_links":{"self":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/3289"}],"collection":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/comments?post=3289"}],"version-history":[{"count":1,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/3289\/revisions"}],"predecessor-version":[{"id":3291,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/3289\/revisions\/3291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/media\/3290"}],"wp:attachment":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/media?parent=3289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/categories?post=3289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/tags?post=3289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}