{"id":5542,"date":"2025-01-14T01:01:32","date_gmt":"2025-01-14T01:01:32","guid":{"rendered":"https:\/\/dailynewsintime.net\/?p=5542"},"modified":"2025-01-14T01:01:32","modified_gmt":"2025-01-14T01:01:32","slug":"braless-tv-news-anchors-spark-heated-debate","status":"publish","type":"post","link":"https:\/\/dailynewsintime.net\/index.php\/2025\/01\/14\/braless-tv-news-anchors-spark-heated-debate\/","title":{"rendered":"Braless TV news anchors spark heated debate"},"content":{"rendered":"<p><strong>There are many ways to grab attention, but the Albanian TV station Zjarr takes it to a whole new level.<\/strong><\/p>\n<div class=\"code-block code-block-2\">\n<div data-type=\"_mgwidget\" data-widget-id=\"1696867\" data-uid=\"12e2b\">\n<div id=\"mgw1696867_12e2b\">\n<div>\n<div class=\"mgbox\">\n<div id=\"d8027342-d212-11ef-ab64-e43d1a2a53a0\" class=\"mgline teaser-19404804 type-w\" data-i=\"iXaYF7mcII3kPn0zgFZ3D0UmWLAcSmwfEmpitgpUZpw7Vx2Uw7YgzkA_PTcaIFRAcH0YVTEHELz55gVqYIoq9_7e76CPweLKBVUO5npgVIk*\" data-cat=\"IAB17\" data-observing-start=\"1736816384968\" data-observing-time=\"1002\" data-showed=\"1\">\n<div class=\"image-with-text\">\n<div class=\"text-elements\">\n<div class=\"text_on_hover\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Back in 2016, TV channel ZJARR garnered headlines by using a provocative format \u2014 featuring scantily clad anchors \u2014 to attract viewers and boost ratings.<\/p>\n<p>The TV presenters wore open jackets with nothing underneath while delivering the latest news. It sparked a significant buzz in Albania, a small and conservative country in the Balkans, Europe.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\"><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/Bw1I4Cpnz0T\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=640&amp;rd=https%3A%2F%2Fen.newsner.com&amp;rp=%2Fnews%2Fbraless-tv-news-anchors-spark-heated-debate%2F%3Ffbclid%3DIwY2xjawHBY2BleHRuA2FlbQIxMAABHcArACRY8OviOowRuwN2jFtaKW-ZU-GSq3fp7jOGGB9JkESQZnVGBi24UA_aem_pxPynUlOcBitENoXHJaRAQ#%7B%22ci%22%3A0%2C%22os%22%3A1095.0999999940395%7D\" height=\"655\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/figure>\n<p>According to the TV station\u2019s owner, the approach was a success \u2014 and perhaps even a necessity, considering Albania\u2019s history.<\/p>\n<p>For 40 years, the country was held hostage by Enver Hoxha, a notorious communist dictator who ruled from 1944 until his death in 1985. His regime was defined by strict censorship, civil oppression, and an atmosphere of social mistrust.<\/p>\n<p>\u201dIn Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is \u2013 naked,\u201d Zjarr TV owner Ismet Drishti told\u00a0AFP\u00a0in 2016.<\/p>\n<h2 id=\"h-a-bit-unconventional\" class=\"wp-block-heading\">\u201dA bit unconventional\u201d<\/h2>\n<p>Drishti assured that their hosts\u2019 nudity was a way to demonstrate transparency and impartiality on television.<\/p>\n<p>\u201dWe don\u2019t sell sex, we reproduce the news as it is. It\u2019s both symbolic and good publicity,\u201d said Drishti.<\/p>\n<p>Since it was so successful, the owners wanted to expand the concept. For a while, Zjarr TV considered also broadcasting news bulletins in French and English with \u201dbare information,\u201d following the same model.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\"><iframe id=\"instagram-embed-1\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/Bjt7-LzHF92\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=640&amp;rd=https%3A%2F%2Fen.newsner.com&amp;rp=%2Fnews%2Fbraless-tv-news-anchors-spark-heated-debate%2F%3Ffbclid%3DIwY2xjawHBY2BleHRuA2FlbQIxMAABHcArACRY8OviOowRuwN2jFtaKW-ZU-GSq3fp7jOGGB9JkESQZnVGBi24UA_aem_pxPynUlOcBitENoXHJaRAQ#%7B%22ci%22%3A1%2C%22os%22%3A1097.5999999940395%7D\" height=\"934\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-1\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/figure>\n<p>The concept also turned the channel\u2019s presenters into major stars. One was Enki Bracaj, 21, who hosted an international news program. Her eye-catching outfits, which often revealed her cleavage, apparently resonated with many viewers, leading to soaring ratings.<\/p>\n<p>\u201dMost agree that her presentation style is a bit unconventional, but we are actively working on that. Honestly, it doesn\u2019t seem to be hurting her viewer ratings at all,\u201d a spokesperson for the channel\u00a0commented.<\/p>\n<h2 id=\"h-consulted-with-her-parents\" class=\"wp-block-heading\">Consulted with her parents<\/h2>\n<p>Enki Bracaj landed her high-profile job after auditioning with her blouse open, proving she was far from a traditional journalist.<\/p>\n<p>At the time, the young woman studied public relations at her local university. In 2016, she reflected on her decision to go braless during the on-screen testing, saying: \u201dI simply found a way to put myself ahead in this competitive industry.\u201d<\/p>\n<p>Enki shared her thoughts on standing out: \u201dIt was clear that if I wanted to succeed, I needed to be brave and offer something different.\u201d Enki also mentioned that she consulted with her parents before making her decision, and their support made everything easier.<\/p>\n<h2 id=\"h-fired-after-playboy-offer\" class=\"wp-block-heading\">Fired after Playboy offer<\/h2>\n<p>However, there were clear boundaries for what Zjarr TV would tolerate from its news anchors. Officially, Enki left the channel citing dissatisfaction with her salary, but her colleagues hinted at a different story.<\/p>\n<p>The real reason was that when Enki Bracaj accepted a modeling job with Playboy, her employers at the TV station felt she had crossed the line. Nudity and even topless bathing remain taboo in conservative Albania, where about 60 percent of the population is Muslim, according to\u00a0Daily Mail.<\/p>\n<h2 id=\"h-finding-a-new-star\" class=\"wp-block-heading\">Finding a new star<\/h2>\n<p>When the popular Bracaj was fired, the channel needed to find a replacement. They chose the somewhat more experienced 24-year-old presenter, Greta Hoxhaj. Like Enki, she also began working in a state of near undress.<\/p>\n<p>\u201dI worked hard for five years in local television, where I remained unnoticed,\u201d a cheerful and relaxed Hoxhaj told\u00a0AFP. \u201dI regret nothing \u2014 within three months, I became a star.\u201d<\/p>\n<p>In her everyday life, she typically dressed like other women her age, but every morning at the channel, she transformed into a different persona, donning a revealing, preferably pink jacket to read the news. Her stripped-down look \u201dis only for television, for information,\u201d she said.<\/p>\n<h2 id=\"h-criticism\" class=\"wp-block-heading\">Criticism<\/h2>\n<p>Zjarr TV isn\u2019t the only place where female anchors have bared it all. In\u00a0Venezuela,\u00a0for instance, a presenter on a news website stripped naked to celebrate the success in the Copa America football championships.<\/p>\n<p>Images from the Albanian channel spread like wildfire, and videos featuring the attractive news anchors went viral on social media. One clip of the unclothed presenters garnered nearly 700,000 views on\u00a0YouTube\u00a0and continues to attract attention.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\"><iframe id=\"instagram-embed-2\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/B4X5NPNjzdU\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=640&amp;rd=https%3A%2F%2Fen.newsner.com&amp;rp=%2Fnews%2Fbraless-tv-news-anchors-spark-heated-debate%2F%3Ffbclid%3DIwY2xjawHBY2BleHRuA2FlbQIxMAABHcArACRY8OviOowRuwN2jFtaKW-ZU-GSq3fp7jOGGB9JkESQZnVGBi24UA_aem_pxPynUlOcBitENoXHJaRAQ#%7B%22ci%22%3A2%2C%22os%22%3A1100%7D\" height=\"1129\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-2\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/figure>\n<p>While many internet users were eager to find out where they can watch the controversial program, others are raising their voices to demand greater accountability from the media in the fight for respect and equality.<\/p>\n<p>\u201dIt\u2019s pathetic to have accepted such a thing just to be on screen,\u201d commented one\u00a0online critic, while another called the move \u201doutrageous\u201d and \u201ddisgustingly sexist.\u201d<\/p>\n<p>Images of Greta Hoxhaj frequently pop up on Facebook, sparking ongoing debates. Sometimes, these discussions expand into a broader conversation about how television presenters dress in general.<\/p>\n<p>\u201dThere are too many women on TV whose necklines are way too low on various shows. In the last episode of AGT, the two women wore dresses that were VERY questionable. Now, I don\u2019t care what women wear in their everyday lives, but TV should have better standards,\u201d\u00a0commented one individual.<\/p>\n<p>However, opinions remain divided.<\/p>\n<p>\u201dI see nothing wrong with this picture. It will make particularly men more attentive to the news,\u201d wrote another person.<\/p>\n<h2 id=\"h-everyone-is-free-to-change-the-channel\" class=\"wp-block-heading\">\u201dEveryone is free to change the channel\u201d<\/h2>\n<p>Interestingly, the response from feminist groups and journalist associations in Albania has been rather muted. Zjarr TV has incited little reaction from these organizations.<\/p>\n<p>\u201cThere is a diversity of choice, and everyone is free to change the channel,\u201d said Leonard Olli, a journalist and PR specialist in the capital, Tirana.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"X Post\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=newsner&amp;dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=703924031678853121&amp;lang=en&amp;origin=https%3A%2F%2Fen.newsner.com%2Fnews%2Fbraless-tv-news-anchors-spark-heated-debate%2F&amp;sessionId=b2b909846b44b7cacdc5691bf197b52cf12091d6&amp;siteScreenName=newsner&amp;theme=light&amp;widgetsVersion=2615f7e52b7e0%3A1702314776716&amp;width=550px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"703924031678853121\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>However, Aleksander Cipa, President of the Union of Albanian Journalists, took a more critical stance on the station\u2019s tactic of using half-naked news anchors. \u201cNudity cannot resolve the crisis in the media, which will do anything to survive,\u201d\u00a0he stated.<\/p>\n<h2 id=\"h-never-short-on-bouquets\" class=\"wp-block-heading\">Never short on bouquets<\/h2>\n<p>And in this case, the star of the show, Hoxhaj herself, appeared only mildly fazed by the criticism. In an interview, Hoxhaj states that she hardly pays attention to the endless comments and compliments directed her way.<\/p>\n<p>\u201cWhat matters to me is that I\u2019m doing well, both in my work and in my newfound fame. I live a beautiful life filled with love,\u201d she\u00a0shared.<\/p>\n<p>In her neighborhood, everyone adores her, showering her with compliments and closely following her career. Many even offer advice for each episode of her TV show. \u201cI receive countless messages in my inbox, and many viewers call in during the \u2018Zbardhi\u2019 show to compliment me. There\u2019s nothing more wonderful than that! Plus, I\u2019m never short on bouquets of flowers \u2014 not even twice a week!\u201d<\/p>\n<p><strong>Are you a fan of Greta\u2019s unique style, or do you think there should be more boundaries in how anchors present the news?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many ways to grab attention, but the Albanian TV station Zjarr takes it to a whole new level. Back in 2016, TV channel ZJARR garnered headlines by using a provocative format \u2014 featuring scantily clad anchors \u2014 to attract viewers and boost ratings. The TV presenters wore open jackets with nothing underneath while [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-5542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-daily-news"},"_links":{"self":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/5542"}],"collection":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/comments?post=5542"}],"version-history":[{"count":1,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/5542\/revisions"}],"predecessor-version":[{"id":5544,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/posts\/5542\/revisions\/5544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/media\/5543"}],"wp:attachment":[{"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/media?parent=5542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/categories?post=5542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dailynewsintime.net\/index.php\/wp-json\/wp\/v2\/tags?post=5542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}