As consumer outrage growsover Bud Light’s Dylan Mulvaneypartnership, other woke companies are jumping on board and inking deals with Dylan as well. Among them is sportswear giant Nike, which is now partnering with Dylan to sell sports bras.
Megyn Kelly, during a recent episode of her Sirius XM show, “The Megyn Kelly Show,” skewered the deal when speaking with political commentators Emily Jashinsky and Eliana Johnson. Specifically, she hammered Nike for making Mulvaney the face of its sports bra lineup despite being “non-breasted,” saying:
“Nike sponsoring Dylan Mulvaney now for f****ing sports bra. I’m sorry, Dylan doesn’t have breasts. Dylan’s been taking some sort of a hormone that has turned Dylan into some — I don’t know what’s happening there. But those are not breasts.”
“And Dylan doesn’t need any sort of a bra — never mind a sports bra. The three ladies on this program right now have six boobs between us, and we actually know what it’s like to wear a bra, and no one would be inspired to buy one based on non-breasted Dylan Mulvaney prancing around in a Nike sports bra.”
Continuing, Kelly went on to say that it looks like Mulvaney has “an eating disorder” and shouldn’t be “anybody’s spokesperson for anything. If there were a woman who looked like that, she couldn’t get an endorsement because they say she clearly is unwell
.”Watch her here
Jashinsky, adding to what Kelly said, claimed the move by Nike was a “great glimpse into how divorced a lot of the decisions these big companies make — especially investment firms make. … They’re not in touch with the market. They’re completely divorced from market forces.”
Kelly also took issue with the claim that “trans women are women,” saying, “No … they’re not. Sorry. I mean, I know I’m being vulgar today, but this whole topic is bringing it up. Like, Trans women really are ‘chicks with d****.’ It’s true. It’s a short, catchy, catchphrase, but it’s really what’s happening.” Continuing, she added, “They’re not women,” she added. “They’re fake women. Biological men masquerading as women.”
But, furious as many might be over these recent partnership agreements, the woke companies aren’t backing down. For example, the Vice President of Marketing who is responsible for the change in Bud Light’s campaign, Alissa Heinerscheid,said
:“I‘m a businesswoman. I had a really clear job to do when I took over Bud Light and it was, this brand is in decline. It’s been in decline for a really long time. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light. So I had this super clear mandate, like we need to evolve and elevate this incredibly iconic brand and my what I brought to that was a belief in okay, what is what are we what does evolve and elevate mean?
“It means inclusivity it means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men and representation is it sort of the heart of evolution, you got to see people who reflect you in the work and we have a hangover. I mean, Bud Light had been kind of a brand of Friday. Kind of out of touch humor, and it was really important that we had another approach.
”Featured image credit: screengrab from the embedded video